We design and build powerful and effective websites that connect with your customers.
Every site is unique, and every site is important. Some are huge and complex, some are small and simple. But which do you need? Beyond that, how can you be sure the site you’re getting is going to be the best for your organization?
That’s our specialty: giving you a website that…
- makes sense (from a financial, logical, & marketing perspective)
- looks great (looks aren’t everything, but it helps!)
- works great (who wants a broken site?)
- works FOR you (not against you)
So how do we create sites like this?
Well, we…
1. Listen to your customers
We perform user research using a series of informal interviews to discover your customers’ needs and attitudes. Then, armed with that information, we work with you to determine the site features and make wise design decisions.
2. Craft your web presence based on specific goals
We listen closely to the needs of your organization and work within your current web strategy (or help you devise a new one), analyze your competition, and discover ways to create a user-centered design that will maximize your ROI.
3. Develop the best structure for your website
The underlying structure of your site is a key to creating a powerful, efficient user experience. We brainstorm options and draw on our design techniques and internet wizardry to make your site effective and easy to navigate.
4. Design simple solutions to complex problems
The core of user-centered design is optimizing user interaction. We start with sketches on paper and progress to interactive prototypes, all the while working towards a simple and delightful experience for the user.
5. Create a clean, engaging, and memorable experience
With all this in mind, we design a gorgeous website which will be highly flexible and accessible to all users. With a somewhat obsessive attention to detail in color, grids, typography, and interactivity, we make the complex simple.
6. Hand code a fast and future-proofed website
We ensure that the beauty and usability of your site is more than skin deep. Incorporating the latest web standards and techniques, we deliver a bullet-proof website that’s easy to implement and maintain.
7. Evaluate, test, and retest with real people
We perform usability testing throughout the design process. Our approach to user testing is a low-cost, high-impact way of finding problems and uncovering user needs early on in the process, while it’s still easy and cheap to correct.
8. Analyze, improve and drive
Launching your site is just the beginning! We can provide ongoing support and analysis to help you improve and add to existing design and functionality based on real world use. On top of that, we can work with you to drive targeted traffic to your site to make it an ongoing success.
